MA Immersive & Interactive Media Design
Design the future of audience experiences with cutting-edge technology, media and creativity.
The MA in Immersive & Interactive Media Design explores ways to provide audiences with a meaningful, immersive, or interactive experiences using scenography, powerful storytelling, and compelling narrative design across live events and digital platforms.
Why choose
this course?
Explore how audiences experience events from a range of perspectives, including before, during, and after a performance. Develop multi-sensory experiences using set, sound, light, projection, and space to shape powerful, interactive narratives across diverse platforms.
Gain hands-on experience designing and delivering projects across genres using XR, binaural and 3D sound, lighting, and interactive technologies, exploring diverse performance scales, spaces, and immersive media tools.
Surrounded by global brands and manufacturers, you’ll utilise advanced facilities and industry-leading equipment, including £7m+ XPLOR Centre for Virtual Production, equipped for real-time production and immersive technologies.
Immersed in an ecosystem where some of the greatest advancements in audience experience are developed, build up your industry network through real-world projects. From concept to live delivery, you’ll develop and pitch your own immersive productions, supported by expert tutors and industry mentors.
Course content
How learning is assessed on MA Immersive & Interactive Media Design
We provide students with a supportive and inclusive environment where students are challenged through praxis – applying critical thinking to practical, hands-on experimentation and reflection. Teaching uses blended learning, combining practical work with online and face-to-face lectures, seminars, tutorials, discussions, guest speakers, and masterclasses. Module assessments typically involve written coursework, project work, oral assessments, presentations and portfolios.
A significant amount of personal study time is expected to be undertaken by students, comprising, for example, background reading, online activities, assessment work and preparation for sessions.
Students are encouraged to use their continuing professional practice as part of their research process and build on our close relationships with the industry. Developing plans for new creative projects is coupled with a higher level of academic study and learning. Our approach to blended learning supports working professionals to engage flexibly with studies.
Term dates
Please see our 2025/26 academic year term dates for this postgraduate course.
Interested in MA Immersive & Interactive Media Design?
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Career Opportunities
Studying MA Immersive & Interactive Media Design can lead you to careers in:
- XR/VR/AR Developer
- Virtual Production Specialist
- 3D/Spatial Audio Designer
- Lighting or Projection Mapping Designer
- Interactive Systems Programmer
- Technical Director (Immersive Projects)
- Multimedia/AV Technician (Experiential Focus)
Course outcomes
This is a career-focused postgraduate degree that will help you develop advanced knowledge and skills. The skills training is combined with project-oriented creative education and will enable you to adapt and develop your practice throughout your future career.
We’ll guide you to make clear plans as to how you will use your expertise to progress your career during the course. As a graduate of this MA, you will be well prepared to seek employment, promotion, or become self-employed using the professional skills you’ve developed as part of the course. This qualification also forms the basis for doctoral studies if you wish to pursue a career in academia or research and development.
The course will equip you with a range of transferable, interpersonal, technical, and non-technical skills, allowing you to capitalise on diverse career opportunities that exist. Fields could include theatre, themed entertainment, immersive experiences such as escape rooms, interactive art installations, exhibition design, architecture, AR & VR, alternative reality gaming, sound engineering, and many other creative areas.
Meet Eduardo - How studying a master's transformed my career path
MA Live Event Design alumni, Eduardo Bernal Perez, Eduardo discusses his transition from the world of construction into the live events industry.
Facilities
Our Production Park campus offers a range of learning spaces, including pre-visualisation studios, computer labs, classrooms, lecture theatres and breakout spaces, giving you dedicated space to learn the theory before bringing it to life with hands-on, practical experience in our industry-standard dedicated teaching studios.
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